I guess (from what I've heard) The big selling point is that you can see where your hitting the drum. Good for new bassists. Also to work on complex runs
I think you might have to use actual snare sticks though, I hav'nt see anyone use bass mallets when they demonstrate it, only sticks
_________________________
My favorite YouTube comment
On the subject of a bad tenor player
just to let you guys know, being a drummer, he meant to hit the rims, it's part of the effect. It changes it up a bit.